Since early June 2026, Google Search Console lets you see how visible your website is within Google Search’s AI features. The new report — Search Generative AI performance — shows, per page, country and device, how often your site turns up in AI Overviews and AI Mode. Google has since expanded access to more users worldwide.
This is the first time Google has provided measurable data about visibility in AI search results. Until now, that was a black box.
What’s in the report?
The report gives insight into:
- Impressions — how often a page from your site appeared in an AI answer
- A breakdown by page, country and device — so you can see where you are and aren’t being cited
- An opt-out button — you can exclude your content from AI Overviews and AI Mode
What the report does not yet show: clicks, click-through rates and search queries. So you can see that you are visible, but not yet how much traffic that brings in.
What does this mean for you?
As an SME owner, this report gives you a concrete mirror for the first time. Does your website appear in AI answers for the topics that matter to you? Or are you being skipped structurally?
A few things to do straight away:
- Open Search Console and look for the new report. It sits under the performance section. Not everyone has it yet — it’s being rolled out in phases.
- Check which pages are being cited. Are they your most important pages, or random content?
- Use the data as a starting point. Pages with little or no AI impressions on relevant topics are candidates to improve: more structure, clearer answers, stronger authority.
The opt-out is there too, but think carefully before using it. Anyone who excludes themselves from AI answers gives up visibility with no guarantee that traditional rankings will make up for it.
Source: Google Search Central Blog – Introducing Search Generative AI performance reports
