The world of online marketing is changing fast, and with that change comes a stream of new acronyms. Let’s line up the most important ones.
The most important terms
- AI stands for artificial intelligence.
- An LLM (Large Language Model) is the type of AI behind chatbots like ChatGPT.
- AIO refers to AI optimisation: optimising your content so that AI systems cite you.
- SGE (Search Generative Experience) was Google’s name for the AI answers now called AI Overviews.
What you really need to remember
More important than the acronyms is what they mean together: search is becoming smarter and more direct. Those who respond to this stay findable. We’re happy to help you with that.
