SiteBoosting is a GEO agency in The Hague. We make sure AI assistants such as ChatGPT, Gemini and Claude, and Google AI Overviews, know, understand and name your business when someone asks a question. That is called GEO (Generative Engine Optimization), with AEO as part of it: pages that give the answer directly. We measure it, improve it and make it demonstrable. Projects start from €485 per month (excl. VAT).
GEO is the work of getting your business and your pages named and cited in the answers of AI assistants such as ChatGPT, Gemini, Claude and Perplexity, and in Google AI Overviews. More and more people no longer ask Google but an AI. If those tools don’t know your business, you don’t exist for that user, however good your classic SEO is. We call that result AI visibility.
AEO (Answer Engine Optimization) focuses on one thing: your page must give the direct answer to a question, so a search engine or AI can take it over. That is part of GEO. GEO is broader: besides answer-focused content it also covers a consistent business identity, structured data and what other sites say about you. In practice we do both in one project.
Both. A technically clean site and good content remain the foundation, for AI too. GEO adds layers that classic SEO does not measure: are you named in the answer, in which position, and by which sources? That is why we always start with a baseline measurement, so you can see what you already have and what is missing.
People increasingly ask AI assistants for a recommendation in their area: which estate agent, which dentist, which agency in The Hague. That answer contains a handful of names. If your business is not among them, the enquiry goes to a competitor without you noticing, because it does not happen in Google and so not in your reporting either.
We ask AI tools a fixed set of realistic customer questions and track whether, how often and in which position your business is named. We use MYLO for this, our own tool for AI citation visibility. This way you see in black and white where you stand and what a project delivers, instead of guessing.
Four levers. One: a consistent entity, so AI always gets the same, unambiguous picture of your business. Two: structured data, so machines can read your information without ambiguity. Three: original, citable content that answers questions directly. Four: mentions on other sites, because AI weighs what others say about you.
For Worldwide Properties, an estate agent on the Costa del Sol, the number of mentions in ChatGPT answers grew from 32 to 73 per month in six months, with almost 89 percent visibility in the final measurement week. We measured nine customer questions daily. Questions combining a personal need and a location beat short commercial keywords. Read the full case study on our news page.
Projects start from €485 per month (excl. VAT). You begin with a baseline measurement: a complete website scan and a measurement of where you stand now in Google, ChatGPT and Claude. After that we optimise for your keywords every month. What you need exactly depends on your sector and the competition.
No, and be wary of agencies that promise it. Nobody controls what ChatGPT, Gemini or Perplexity answer. What we do: demonstrably increase the chance and measure it, so you can see the progress.
Weeks to months, because AI tools need time to pick up new and adjusted signals. We make the first improvements to your site straight away; visibility in AI answers follows step by step after that. In the estate agent case the growth ran over six months.
Yes. Much of the foundation, such as good content and a technically clean site, counts for both. The difference lies in the extra layers we add, focused on how AI reads and reuses your information.
No, we work for clients throughout the Netherlands. We are based on the Maanweg in The Hague and know the region well, but GEO is location-independent work.