SiteBoosting is an agency in The Hague specialised in AI visibility: making sure your website is found, understood and cited by AI tools such as ChatGPT, Claude and Gemini. Where classic SEO is about rankings in Google, AI visibility is about whether an AI names your business as the answer. We measure that, improve it and make it demonstrable.
AI visibility is the extent to which AI tools recognise, understand and mention your website when they answer a user’s question. More and more people no longer ask Google but ChatGPT or Gemini. If those tools don’t know your business, you don’t exist for that user, however good your classic SEO is.
Search behaviour is shifting from search engines to AI assistants. A local business that wants to be found must therefore not only rank in Google but also appear in the answers of AI tools. For an entrepreneur in The Hague this means, concretely: if someone asks ChatGPT about a service in your region, you want your name to come up and not that of a competitor.
You measure AI visibility by asking AI tools a fixed set of realistic questions and tracking whether and how often your business is mentioned. SiteBoosting uses MYLO for this, our own tool that maps AI citation visibility. This way you see in black and white where you stand now and what a project delivers, instead of guessing.
We work on four core levers. One: a consistent entity, so AI always gets the same, unambiguous picture of your business. Two: structured data, so machines can read your information without ambiguity. Three: original, citable content that answers questions directly. Four: mentions on other sites, because AI weighs what others say about you. Together these make AI recognise you and dare to name you.
AI visibility is not a side issue for us but our specialisation. We do our own research into it, built the measurement tool MYLO ourselves and apply everything to our own sites first before deploying it for clients. So you work with an agency that knows this field from the inside, not a general SEO agency that has just added AI on the side.
That depends on your starting position and your goals. We always start with a baseline measurement, so you know where you stand before you invest. Get in touch for a tailored quote.
AI visibility builds up over weeks to months, because AI tools need time to pick up new and adjusted signals. We make the first improvements to your site straight away; visibility in AI answers follows step by step after that. With MYLO we make that progress measurable every time.
Yes, AI visibility and classic SEO reinforce each other. Much of the foundation, such as good content and a technically clean site, counts for both. The difference lies in the extra layers we add, focused on how AI reads and reuses your information.
No, we work for clients throughout the Netherlands. We are based in The Hague and know the region well, but AI visibility is location-independent work that we can do for any business.