Google tests traditional search ads in AI Mode
Google is testing displaying traditional search ads using exact match and phrase match within AI Mode when there is clear search intent.
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What’s on our mind
Insights, updates and explanations about everything happening in online marketing — from search engines to AI.
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Google automatically expands AI Overviews in search results
Google has confirmed that AI Overviews now expand automatically for certain search queries; what does this full-screen answer mean for your SME's visibility?
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AI Findability Barometer — September 2026: heat pump installers
SiteBoosting measured how ChatGPT, Claude and Gemini recommend heat pump installers: 135 measurements, 1,014 sources. Here are the lessons for your findability.
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Google adds Gemini Omni to Google Ads for video creation
Google is rolling out Gemini Omni in Google Ads' Asset Studio, allowing business owners to instantly generate AI videos based on brand guidelines and text prompts.
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Google rolls out global August 2026 Spam Update
Google has begun the global rollout of its August 2026 Spam Update to further refine search result quality across all languages.
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Google brings AI agent Ask Advisor to Ads and Analytics
Google is rolling out new AI agent features across Google Ads and Analytics, enabling business owners to instantly request dashboards and analysis via 'Ask Advisor'.
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Court rules AI agents can shop on behalf of consumers
A US Court of Appeals has ruled that AI agents are permitted to search online stores and make purchases on behalf of users, despite objections from tech giants.
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AI knows 96% of brands, but almost never recommends them
New research reveals that while AI search engines know 96% of companies, 89% are never mentioned when potential customers ask for recommendations.
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Google Tests AI Overviews Opt-Out: Visibility or Control?
Google is testing a new feature that allows content to be excluded from AI Overviews, presenting SMEs with a strategic choice regarding their online visibility.
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Google Adopts Gemini 3.5 Flash as Standard: AI Answers Dominate Search Results
On 10 July 2026, Google made Gemini 3.5 Flash the global standard for search results, meaning AI-generated answers now prominently feature at the top, displacing traditional blue links downwards.
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Google Tests AI in Search Ads: Automatic Summaries
Google is experimenting with AI-generated summaries displayed beneath paid search ads, a development that could significantly impact advertisers' control over their ad copy.
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How a Dutch estate agent doubled their AI visibility in six months
A Dutch estate agent on the Costa del Sol went from invisible to consistently in the top three of AI answers. The data shows why conversational customer questions win and short commercial keywords lose.
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Ahrefs: AI Overviews Halve Organic Traffic for SMEs
A recent Ahrefs report reveals that Google AI Overviews are drastically reducing organic search traffic, while YouTube and brand mentions are becoming crucial factors for online visibility.
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Google's June Spam Update: Stricter Rules for AI Citation Manipulation
Google is rolling out a new spam update specifically targeting the manipulation of AI-generated responses, including influencing AI citations.
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Wikipedia and Reddit decide what AI says about you
New research shows a handful of websites decide which brands AI search engines surface. Here's what it means for you.
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Google Search Console now shows your AI visibility
In June, Google rolled out a new report in Search Console: you can now see how often your site appears in AI Overviews and AI Mode.
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68% of Google searches end without a click
New SparkToro research: of every 1,000 searches, just 276 still reach a website. What does this mean for your online visibility?
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Google lets AI agents search for you 24/7
On 12 June, Google rolled out AI agents in AI Mode: they monitor the web non-stop and send you a summary as soon as something relevant appears.
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Zero-click searches: what does this mean for your findability?
More and more often, searchers get their answer straight in Google without clicking through. We explain what this means for your online visibility.
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AI in search engines: how do you stay visible in an AI-driven Google?
With AI Overviews and LLMs, the way people search is changing. Read how to get your SEO ready for a search landscape full of AI.
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LLM, AI, AIO, SGE: what does it all mean?
The online marketing world is full of acronyms. We line up the most important terms around AI and search engines for you.
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