Google Tests AI in Search Ads: Automatic Summaries
Google is experimenting with AI-generated summaries displayed beneath paid search ads, a development that could significantly impact advertisers' control over their ad copy.
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What’s on our mind
Insights, updates and explanations about everything happening in online marketing — from search engines to AI.
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How a Dutch estate agent doubled their AI visibility in six months
A Dutch estate agent on the Costa del Sol went from invisible to consistently in the top three of AI answers. The data shows why conversational customer questions win and short commercial keywords lose.
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Ahrefs: AI Overviews Halve Organic Traffic for SMEs
A recent Ahrefs report reveals that Google AI Overviews are drastically reducing organic search traffic, while YouTube and brand mentions are becoming crucial factors for online visibility.
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Google's June Spam Update: Stricter Rules for AI Citation Manipulation
Google is rolling out a new spam update specifically targeting the manipulation of AI-generated responses, including influencing AI citations.
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Wikipedia and Reddit decide what AI says about you
New research shows a handful of websites decide which brands AI search engines surface. Here's what it means for you.
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Google Search Console now shows your AI visibility
In June, Google rolled out a new report in Search Console: you can now see how often your site appears in AI Overviews and AI Mode.
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68% of Google searches end without a click
New SparkToro research: of every 1,000 searches, just 276 still reach a website. What does this mean for your online visibility?
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Google lets AI agents search for you 24/7
On 12 June, Google rolled out AI agents in AI Mode: they monitor the web non-stop and send you a summary as soon as something relevant appears.
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Zero-click searches: what does this mean for your findability?
More and more often, searchers get their answer straight in Google without clicking through. We explain what this means for your online visibility.
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AI in search engines: how do you stay visible in an AI-driven Google?
With AI Overviews and LLMs, the way people search is changing. Read how to get your SEO ready for a search landscape full of AI.
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LLM, AI, AIO, SGE: what does it all mean?
The online marketing world is full of acronyms. We line up the most important terms around AI and search engines for you.
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