In August 2026, Google expanded its AI assistant, Ask Advisor, across Google Ads and Google Analytics. This update brings faster performance insights directly into the platform interface. Instead of searching through reports manually, you get instant explanations for performance changes, while keeping full control of your campaigns.
If you run an online garden furniture shop, for example, logging into Google Analytics shows a summary of account activity since your last visit. It highlights shifts in traffic and seasonal sales peaks. You can click through to Ask Advisor to investigate these numbers or receive updates by email and mobile notifications.
New features in Analytics and Ads
The update includes several changes:
- In Google Analytics, the AI suggests next steps based on your traffic and sales figures.
- Google Ads now features a redesigned homepage with personalised AI insight cards.
- You can ask questions in plain language within Google Ads about competitor impact on impression share or performance trends.
- Short text prompts generate visual dashboards in Google Ads, with AI notes explaining chart trends. Google Analytics dashboard support will follow soon.
Ask Advisor assists with data interpretation and visual reporting, leaving strategic decisions to you.
Source: Search Engine Land
