Google started rolling out the November 2026 Core Update on 10 November 2026, as confirmed on the Google Search Status Dashboard. The update applies globally across all languages, and Google expects the rollout to take up to two weeks.
If you run an installation company in The Hague, the position of your main service pages may fluctuate daily during this period. Pages that drop in rank are not necessarily breaking any rules.
What do you do during the rollout?
Search results can shift significantly while the algorithm updates, so take a cautious approach:
- Keep an eye on your figures in Google Search Console, but hold off on major site changes for now.
- Wait for Google to confirm after two weeks that the rollout is complete.
- Compare your page performance a week after the rollout finishes against your figures from before it started.
If you adjust pages while the algorithm is moving, you will not be able to tell what caused the changes. If you work with an SEO agency in The Hague, use these weeks to set up a clean baseline measurement.
Source: Google Search Status Dashboard
